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AI Shortcuts: Choosing a Newsletter Name Without Surveys

How I leveraged AI's take on a new newsletter name to avoid traditional research techniques.

Author

Jim Washok
July 03, 2024

Hey Prompt Masters!

I’m still not sold. 🤔

On one of the potential names for the newsletter that is. 🤷‍♂️

To recap from yesterday’s part two post, ChatGPT arbitrarily scored the four names as follows:

  1. GNRAIT got a score of 90 out of 100 🥇

  2. MAiGNIFY received 85 🥈

  3. aiquiri came in 3rd place with 75 points 🥉

  4. creaided getting graded by AI with a 70 put it in last place

I’m okay with voting creaided off the island, but before asking ChatGPT to score them based on metrics that it came up with, I was favoring aiquiri. I liked all the branding metaphors and puns that could be created to promote the newsletter with that name based on the wide variety of daiquiri drink recipes and names that exist. AI even came up with a really cute lime slice morphed with circuit board character mascot (be sure to read part five of this series to see that).

MAiGNIFY was my second favorite because of the significance of magnification in many capacities associated with business growth.

GNRAIT wasn’t my top pick because of the very unusual spelling and not all use of AI is about generative media.

I wondered, are there ways to test the names before settling for sure on one?

🔎 Let’s find out…

Today’s top topic tags: #productdevelopment #branding #businesstrategy #marketresearch #surveys #focusgroups

Can ChatGPT read minds?

A lot of them?

Like everyone’s?

I want to know what my target audience for the newsletter will think of the name. But, WITHOUT taking the time to survey a group and not having to go through the effort of creating an A/B split-test of the newsletter with different names.

Can AI please just use all it knows; all it’s been trained with to tell me which name the masses will prefer?

The prompt

I figured I’d ask. I was sure to share with ChatGPT that I wasn’t willing to take a lot of time or put in a lot of effort on this. I’m in a hurry. I need insights, answers, a direction asap!

I also didn’t give it the option of suggesting I simply ask my audience. Yeah, that didn’t exist yet. This is a new newsletter, not a rebranding of an existing one.

Do ways exist for me to test these final four before launching and having to go through all the hassle of changing newsletter settings, the domain, and marketing? Keep in mind I don't have a large social media audience nor any existing email subscriber base that I can ping for opinions or with a poll.

Unfortunately, I found out that no, ChatGPT can’t read our minds. Or if it can, it does not feel this is the time to reveal its superpower that will surely aid its eventual domination over the human race. 😳🤣

The response

Testing your final four naming options before a full launch can be challenging without an existing large audience, but there are several strategies you can employ to gather feedback and insights:

1. Online Polls and Surveys

- Platforms: Use online survey platforms like SurveyMonkey, Google Forms, or Typeform.

- Audience: Share the survey on relevant forums, Reddit (especially subreddits related to AI, business, or entrepreneurship), LinkedIn groups, and communities where your potential audience might be active.

- Questions: Ask respondents to rank the names, provide their first impressions, and give feedback on memorability, professionalism, and appeal.

2. Small-Scale A/B Testing

- Landing Pages: Create simple landing pages for each name using a tool like Unbounce or Leadpages.

- Traffic Sources: Drive traffic to these pages using low-cost ads on Google Ads or Facebook Ads. Analyze which page receives the most engagement and sign-ups.

- Metrics: Measure metrics like click-through rates, time spent on page, and conversion rates to gauge interest and appeal.

3. Focus Groups

- Local Networking: Organize small focus groups with friends, colleagues, or acquaintances who fit your target demographic.

- Virtual Sessions: Use video conferencing tools like Zoom to gather a broader range of feedback.

- Discussion Points: Present the different names and branding concepts, then facilitate a discussion to gather detailed feedback.

### 4. Feedback from Industry Experts

- LinkedIn Outreach: Reach out to professionals and experts in your industry on LinkedIn. Request their feedback on the names and their potential impact.

- Advisory Boards: If you have access to mentors or advisory boards, seek their opinions on the naming options.

5. Guerrilla Testing

- Local Meetups: Attend local business, tech, or startup meetups and casually solicit feedback from attendees.

- Workshops and Events: If you're involved in any industry events or workshops, use these opportunities to gather opinions.

### 6. Brand Testing Services

- Naming Platforms: Use platforms like PickFu or Squadhelp, which offer naming feedback from a large pool of users for a fee.

- Market Research Firms: Consider hiring a market research firm if your budget allows, to conduct a more comprehensive analysis.

Practical Steps to Implement

1. Create a Survey: Develop a concise survey with questions tailored to your criteria (brand uniqueness, memorability, relatability).

2. Set Up Landing Pages: Build landing pages for each name with a brief description of your newsletter's focus and a call-to-action (e.g., sign up for updates).

3. Drive Traffic: Use paid ads, social media groups, and forums to drive traffic to your landing pages and gather engagement data.

4. Collect Feedback: Aggregate the survey responses, landing page metrics, and qualitative feedback from focus groups or expert consultations.

5. Analyze Results: Identify patterns and preferences from the collected data to determine which name resonates best with your target audience.

By employing a combination of these methods, you can gather meaningful feedback on your naming options before committing to a full-scale launch. This approach will help you make an informed decision while minimizing the risk and effort involved in rebranding later.

Despite letting me down by suggesting methods that would consume larger amounts of time, attention, effort, and money than I was willing to spend, ChatGPT did prove proficient at identifying varied methods for conducting market research.

For those of you who may find yourself needing to conduct such research, I’m sure you could expand on my prompt structure to dig deeper into one or more of these methods.

You can prompt AI to create a poll for you, the questions for a survey, the structure for conducting an organized focus group, and even the best variations to incorporate into a piece of work to create differences that appropriately get measured in split testing.

Need help crafting such a prompt? Simply comment and I’ll see what I can do to assist you with that.

Coming next…

Well with AI not shortcutting any work for me with this prompt, I was left to think of another approach.

How could I accurately perform an apples-to-apples comparison of the name options to pick one with more confidence than I had at this point. Again, this isn’t something you want to change at a later time. At least not until you got the money and resources to pull it off well.

Be sure to read the next post in this series to see what I did.

Until next time,

Jim Washok

P.S. Got a cool prompting method you want us to feature? Reply to this email and let me know!

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